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Dan's Blog Archive
Deb's Blog
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Dan's Blog Archive |
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Internet Advertising vs Traditional Advertising Direct Mail Advertising - What it Teaches Isolate the Components in Your Ads and Determine What works for Your Dealership How Advertising Laws Are Established What is Your Unique Selling Proposition? Content Remains King - Internet or No Internet
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Direct
Mail Advertising - What it Teaches The most severe test of the advertising company is delivering direct results by mail. The cost and results for direct mail are immediately apparent. Companies are able to justify their advertising dollars immediately and monitor their profitability. Simply put - you can tell if your advertising worked or did not work. This puts the advertising company on their mettle. All guesswork is eliminated. Every mistake is conspicuous. One quickly loses his conceit by learning how often his judgment errs, often nine times in ten.
Here you learn that
advertising must be done on a scientific basis to have any
fair chance at success. You also learn how every dollar adds
to the cost of results. This is where a successful
advertising company maintains and applies the same
principles and keys to all advertising, in order to
assure optimum effectiveness & efficiencies.
Throughout the years, the
successful fundamental selling elements incorporated
into the advertising message have not changed much at
all. The tonality of how the advertising message is created,
and delivered is constantly being updated, but the core -
proven - key principles have proven time and time again to
be the most effective.
Several of the leading
companies in the World continue to run the same successful
advertising campaigns for decades, only changing the
tonality, and bringing the creative up to date to meet
current styles, etc. Some of the leading Advertising
companies have tried to alter and change the proven -
successful - key principles, but have always fallen short of
the overall results. An example of this would be
incorporating more graphics than copy. Value minded shoppers
continue to gravitate and respond more to content,
substance, benefits & incentives, vs. photography and
graphics, yet advertising companies continue to experiment
with trying to conquer the successful direct response
proven formula with a variety of different concepts they
think will bring a better response.
Let's hope you are not one of
these companies that they are experimenting with.
Daniel Ball
DP Ball Advertising
888-273-7763 or 440-285-8164
dan @ dpballadvertising.com
Copyright ©2011 DP Ball Advertising
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Send the Right Message with Your Online Advertising and Know Who You Are Targeting Credibility on the Web: How to Build Trust What You Say Determines Who You Get Can You Really Judge Website Pages by Their Titles? Seach Engines do
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::: direct response :::
message from
dan ::: representation :::
integrity in marketing :::
pay-off now advertising ::: |
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Dan Ball has 25 years of experience in RV Dealership Advertising.
His company, D.P. Ball Advertising, specializes in developing very
strong, aggressive advertising concepts and benefit rich messages
that generate an immediate consumer response.