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DP Ball Advertising
A Message From Dan
Representation
Contact Us
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Headliners |
| One of the
great legends in advertising, David Ogilvy, once
said, "The headline is the 'ticket to the meat.' So
how do you create the headline that sells? At DP
Ball Advertising we understand what your clients
need to read to get them to read your ad, and the ad
copy that will motivate them to action. Want to get
started seeing more results from your advertising?
Then here is all you need to do. |
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Advertising Makes a Difference |
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Dr. William Scholl was a
podiatrist who spent his entire life trying to make
people's feet more comfortable. During the course of his
career, Dr. Scholl was awarded over 300 patents for his
various foot-related inventions, and sold millions of
his "Dr. Scholl's inserts." This was a man who knew a
thing or two about business success. His motto?
"Early to
bed, early to rise, work like hell, and advertise".
Dr.
William Scholl |
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What is Direct
Response RV Advertising?
First lets take a look at what it generates in the
consumer when they see it:
• Excitement about having their needs met
• A desire to respond
• An anticipation of being told what to do next to
have their needs met
• Acting on that information
Simply
put, direct response marketing is the type of
advertising which creates excitement, and an immediate
response from your potential customer. We all are aware
of the many holidays, and seasons which the consumer has
learned to expect and anticipate with regards to sales
in every retail venue. Not very exciting, and often the
same old thing, rehashed. Smart consumer. They
understand there will be sales. And, they understand
that sales are usually episodic and boring, without much
to offer.
In comes direct response advertising/marketing. Direct response marketing sets
you apart from your competition. With strong statements,
and incentives, an immediate response or 'call to
action' is invoked. Your customers do more than read
your ad copy. They respond. And, response to advertising
translates into higher sales. Many advertising programs,
and sales events we have executed in the past have
generated record breaking sales for RV dealers. Repeated
quarterly, this marketing program can lead to yearly
sales records that far exceed those 'good' years in the
past.
 Please remember, direct response marketing is
comprised of more than just a concept. It is extremely
important that effective execution is implemented from
original idea through the final process.
At D. P. Ball
Advertising we do just that. We handle your project from
concept through production, targeting your prospects
with aggressive, response provoking, benefit rich
messages. We have 20 years of experience working with RV
dealerships, which has generated in depth knowledge of
proven advertising formulas.
Letting us handle any
portion of your advertising, from newspaper and trades,
to radio, television and direct mail, is like adding a
well seasoned marketing executive to your staff . . .
For virtually no added cost to your advertising budget.
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Any
medium that can be used to deliver a
communication to a customer
can be employed in direct response
marketing.
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Contact DP Ball Advertising
to Discuss Your Media Schedule and Direct Response Marketing Options
CALL TODAY: 888-273-7763
or
email Dan Ball
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Leland Waggoner
Chilhowee RV Center, Knoxville, TN |
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D. P. Ball has
positioned Chilhowee RV exactly where we
want in the minds of our customers. Not only
has Dan developed our unique selling
statement, he has delivered substantial
results for years. In 2003 & 2004, thanks to
Dan Ball, our sales records exceeded all
other sales records of our last 35 years in
business, and that was just the beginning,
2005 and 2006 continued to break records. We
are well on our way to another record
breaking year in 2007!
It’s a
pleasure working with such a reputable and
professional advertising agent. I can attest
from past experience that getting with an
advertising agent who understands the RV
industry, is important, and they are few
and far between. Fortunately, we have found
a great one.
Sincerely,
Leland Waggoner
President |
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Read more of what RV Dealers are saying
about working with DP Ball Advertising.
Jeff
Plemmons of RV Superstore of Mocksville,
Mocksville, NC
John
Farber of Farber RV Superstore,
Columbus, OH
Dave
Kobos of Apalachee RV Center,
Leland
Waggoner of Chilhowee RV Center,
Knoxville, TN
Brad Scott
of Scott Motor
Coach, Lakeland, NJ
Bill Waits of Xtreme RV of
Hobe Sound, FL
Barry Brown and Shirley
Brown of Browns RV Superstore, McBee, SC |
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