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DP Ball Advertising
A Message From Dan
Representation
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Dan's Blog Archive on Direct Response
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| No
fear, no guilt |
"With integrity you
have nothing to fear, since you have nothing to hide. With
integrity you will do the right thing, so you will have no
guilt. With fear and guilt removed you are free to be and do
your best."
Zig Ziglar
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| No
tricks |
From well-known author
Michael Gerber
comes this true statement: "Without
integrity,
marketing is left to tricks, sophistry and
lies—the same devices the old trickster used with
the peas and the shells on the streets of many
cities: Is it here? Is it there? Where is it? "
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problem |
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About DP Ball
Advertising |
DP Ball Advertising is Daniel P. Ball. Most
likely you will not see him at any of the RV
related trade shows. He is in his office
working. Do not expect him to drop by your
dealership on regular visits to solicit your
business. He is in his office working . . . The
“him” we are referring to is the advertising
maverick D. P. Ball, who spends six days a week,
12 hours a day focusing on the most important
aspect of your business, creating the strong,
aggressive messages that capture and entice
customers to visit your dealership immediately.
Producing effective, response driven
advertising, Dan Ball is currently servicing RV
dealers throughout the country. Because of his
insistence to be the main contact person for
each one of his accounts, he can only work with
a select few on a regular basis. Dealers are
welcome to call and inquire about working on a
per project or per sales event basis. You may
contact D. P. Ball at 1-888-273-7763.
While other
advertising executives may be on the golf
course, or dining with perspective clients, Dan
Ball is busy keeping his finger on the pulse of
the industry. He is hard at work, watching,
adjusting, and implementing the advertising he
recommends. Copy writing, graphic design,
printing, production of radio and television
spots, and web site development are all overseen
by D. P. Ball, and all media buys and placements
are handled by Dan. He has worked in essentially
all media and oversees each aspect of the
advertising schedule of each dealer he
represents.
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"Since the infancy of advertising, there
have been millions of advertising ideas
tested and tried with various media
vehicles. Only a select few of these
ideas have proven to be effective time
after time and pay off huge returns.
Very few people actually know what these
formulas are. Not even the big,
successful advertising agencies that are
courting you for your business,” states
D. P. Ball. He continues, “If RV Dealers
only realized the inflated prices they
are paying when an advertising agency
puts on their ‘dog and pony show,’ which
means - putting on a big presentation
with all the glitz, making it look like
the advertising is going to work because
of pretty pictures and some clever
lingo. It’s not the dealer’s fault. It’s
not his job to know these successful
advertising formulas inside and out.
Believe me, it took me years of
research, study and experimentation to
completely understand the intricacies of
response driven advertising.”
Daniel P. Ball, President |
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Integrity in Marketing
Unfortunately, I have to turn away business from RV
Dealers that are located in the same market area. It
happens more often than I like.
Example: I received a call from a successful RV
dealer inquiring about another RV dealer for whom I had
produced a mailer during last year’s January RV show.
The dealer who called asked me to tell him just how this
dealer we did the mailer for was so successful last year
at the show. He realized his competitor had sold twice
as many units as the previous year. I explained that we
had provided special benefits and incentives that were
only applicable during show dates and hours.
This dealer
then requested that I develop and create a mailer for
him to accomplish the same result, but I gracefully had
to decline because of my obvious commitment and loyalty
with the dealer I was working with. It happens all of
the time. An area dealer sees how well another dealer I
am working with is doing, and wants to cash in on the
highly successful advertising concepts and ideas. The
dealer who called me said that he appreciated my
integrity when I told him I was sorry I could not assist
him.
Make sure this doesn't happen to you. Investigate
your eligibility now to work with D. P. Ball
Advertising.
Can
my RV Dealership be represented by DP Ball Advertising?
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Contact DP Ball Advertising
to Discuss Your Advertising Needs
CALL TODAY: 888-273-7763
or
email Dan Ball
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