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DP Ball Advertising
A Message From Dan
Representation
Contact Us
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I'll bet you one-hundred to one you cannot
justify every dollar you are spending on advertising. Am I
right? That’s a shame! With the scientific proven
advertising formulas we have discovered over the past
decades there is no reason you have to look at your
advertising as an expense. I have proven to several RV
Dealers throughout the country just how effective and
profitable their advertising can be, and how it can pay off
now! You will be excited to spend money toward advertising,
knowing that you will receive a huge return on your
investment. These statements I am making are all true . . .
I will supply you with the names of plenty of RV Dealers
that you can personally ask and I’m confident they will tell
you the facts!
The type of feedback I continually get from RV Dealers is
summed up in this statement: “The response we experience
from your advertising is far greater than anything we have
ever tried by ourselves or with any other advertising agent
that has tried to help us.”
The dealers I work with really like the
idea of receiving high image creative services coupled with
outstanding results. Don’t waste another dollar on
advertising. Call me today! 888-273-7763
Dan Ball |
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Read more of what RV Dealers are saying
about working with DP Ball Advertising.
Jeff
Plemmons of RV Superstore of Mocksville,
Mocksville, NC
John
Farber of Farber RV Superstore,
Columbus, OH
Dave
Kobos of Apalachee RV Center,
Leland
Waggoner of Chilhowee RV Center,
Knoxville, TN
Brad Scott
of Scott Motor
Coach, Lakeland, NJ
Bill Waits of Xtreme RV of
Hobe Sound, FL
Barry Brown and Shirley
Brown of Browns RV Superstore, McBee, SC |
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Leland Waggoner
Chilhowee RV Center, Knoxville, TN |
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D. P. Ball has
positioned Chilhowee RV exactly where we
want in the minds of our customers. Not only
has Dan developed our unique selling
statement, he has delivered substantial
results for years. In 2003 & 2004, thanks to
Dan Ball, our sales records exceeded all
other sales records of our last 35 years in
business, and that was just the beginning,
2005 and 2006 continued to break records. We
are well on our way to another record
breaking year in 2007!
It’s a
pleasure working with such a reputable and
professional advertising agent. I can attest
from past experience that getting with an
advertising agent who understands the RV
industry, is important, and they are few
and far between. Fortunately, we have found
a great one.
Sincerely,
Leland Waggoner
President |
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Barry Brown
Browns RV Superstore, McBee, SC |
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Shirley Brown
Browns RV Superstore, McBee, SC |
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Over the past 19 years we
have tried several advertising agencies, but
have never experienced the results that D.P.
Ball has delivered to us. We just finished
up with a 10 days sales event, and it was
one of the best events we ever held. We
received hundreds of customers and sold a
number of RV's. Several customers even
commented on the advertising.
We have used several Advertising agencies
before D.P. Ball Advertising, and there's
been no comparison. All the other agencies
promised big results but never produced the
results they promised. But, D.P.Ball
actually delivered the results he claimed he
would. It's hard to believe the difference.
If I did not see it first hand I would
have never thought there
could be such a
difference in advertising response. D.P.
Ball has been the first to deliver
exceptional results. We are not exactly sure
why D.P. Ball could produce the results
nobody else could produce, but we are glad
we finally found an advertising agent that
provides us with outstanding results.
The best part is, we are not spending any
more money utilizing D.P. Ball Advertising
services.
We are looking forward to working with
D.P. Ball for all of our advertising needs.
Sincerely,
Barry Brown & Shirley Brown
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Summer 2007 |
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DP Ball Advertising |
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Beware of SEO Companies Who . . .
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How Much Do You Know About
Internet Marketing? |
Find An SEO Who is RV Industry
Specific |
Search Engine Optimization
Questions and Answers | |
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Contrary to what many Search Engine Optimization (SEO)
firms would have you believe, there is no magic formula
that will get your website higher rankings in major
search engines in an instant. When it comes down to it
there are key elements that need to be employed in good,
clean design, relevant content, external links,
sitemaps, alternate text tags and a host of technical
things.
Give the visitor what they seek. Happy visitors turn
into happy customers.
There is absolutely no replacement for the hard work
that results in satisfied site visitors. When you get
down to it, that is what the changing algorithms and
formulas that search engines are constantly updating,
are all about. They want to give the searcher what they
are looking for. Your content may be exactly what they
need, but without optimizing your site to comply with
guidelines, and introduce specific items into your
structure, no one will no. Getting the visitor to you is
exactly what the search engines are shooting for, and
you need to communication effectively with them, so they
can direct people to you.
There
is no workaround for compliance within their guidelines.
If you try to use what is known in the industry as
'black hat' tactics, you risk having your site removed
from their index.
Google’s latest piece of the pie: 65.26% to Yahoo’s
20.73%, MSN’s 8.46% and Ask’s 3.69%. There are 47 other
search engines which comprise the final 1.86%. AOL and
a handful of others make a mark. These are all fine
search engines, and submitting to them certainly can't
hurt, but don't major on the minors.
A Word of Caution
Beware of SEOs that guarantee rankings. If they allege
inside avenues or protocols that are unknown to others,
don't believe it. No one can guarantee a #1 ranking on
Google, Yahoo, MSN or any other major search engine.
Beware of SEOs who are not themselves listed in Google,
Yahoo, MSN or Ask.
Beware of SEOs who are super secretive or won't clearly
explain what they intend to do. There is nothing they
should not share with you. If your agreement states they
are doing the coding and optimization directly on your
site for you, you have every right to know exactly what
is being done on your domain.
Choose wisely. While you consider whether to go with an
SEO, you may want to do some research on the industry,
and get acquainted with the terminology. Do your
homework, and exercise logic. If anything sounds too
good to be true, you already know, it probably is.
Beware
of SEOs who ask you to link to their site, or use other
linking schemes to increase their own external linking.
Not a good practice. You want relevant links to your
site from other quality sites, and they should know
that. You are not selling SEO, they are.
Choose
wisely. While you consider whether to go with an SEO,
you may want to do some research on the industry. We've
encountered firms calling themselves SEOs who follow
practices that are clearly beyond the pale of accepted
business behavior. Be careful.
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No one can be “all things to all
people”. SEOs are no exception. Like advertising
agencies who represent companies from many different
industries, an agent might handle a client that
manufactures water heaters on Monday and a dog shampoo
retailer on Tuesday. In order to put any plan of action
together he must research the industry, hard and fast.
And, I hate to be the one to break it to you, but who do
you think pays for all of that time?
No matter how good they are, can they really know your
industry as well as you do in a matter of days or weeks,
or even months, when you have likely spent a lifetime
developing your career? You don’t have to research to
find out who your competitors are. You know. No surveys
are needed to find out what your customers want. You
interact with them daily. You know what is new and
fresh, and you know how to keep on top of the industry.
At D. P. Ball Advertising, we know these things too.
You need RV Dealership search engine optimization. We
can provide it. We
have spent over 20 years representing RV Dealers across
the country with all of their advertising and creative
needs. We began building websites in 1995, and have
watched companies come and go as they court RV
Dealerships to gain their business. When you work with
us it is like having an advertising agency who not only
works with radio, television, print media and direct
mail, but one who creates and maintains optimized
websites, on your staff. We don’t just make
recommendations. We personally oversee and implement
their execution.
We are in a unique position to develop content for your
website that is timely, relevant and industry targeted.
We understand who your customer is and most important,
what will entice them to act. We have an extensive
knowledge base of advertising and website development as
well as search engine optimization for RV dealerships
which is specific to the RV industry.
We know that before building a website that showcases
your products and services you must first identify who
it is that will be purchasing them. Not all traffic is
good traffic. Many SEOs and webmasters target the "high
traffic terms" that have little relevance to your market
instead of the "targeted terms" that have the highest
conversion. You must target all relevant terms ("highest
traffic first") and don't go for so called "hot terms"
that will eat up bandwidth and produce no sales.
After all, if you don't increase sales with your website
traffic, why have a website at all?
Many SEOs who are unfamiliar with the industry will use
software to determine what the hottest search terms are
for your industry. They simply enter your industry they
want to target and the software generates a list that
they delightedly present to you. You may look it over
and be a bit skeptical, but the SEO doesn't try to tell
you how to sell RVs, so why tell him his job? There's a
lot of room for a red flag here. At DP Ball Advertising
we know the search terms internet users enter because
we, like you, are operating within the industry on a
daily basis, targeting customers.
Most SEOs will have your site targeting search terms
that are rarely used, or what they believe are hot terms
that compete in a global market, but the return on the
investment is minimal. You aren't selling widgets. You
are selling recreational vehicles. It is doubtful that
someone is going to place 15 of them into a shopping
cart and have you ship them off to Australia. If 50% of
your SEO budget is spent on working hard to get that
unobtainable market, because the SEO doesn't understand
your industry, that is money better spent on good design
and traditional advertising. We promise smart targeting,
smart designing and smart advertising. We believe it
should be seamlessly combined for the best results and
best return on your investment. The approach should use
common sense and considerable knowledge of advertising
to the RV community.
Our ethical business practices have not allowed us to
represent more than one dealership in any given regional
market. And, RV Dealers who chose not to use our
services have not faired as well as those who have.
Internet marketing is essentially marketing without
boundaries, though we still remain true to our business
principles. Thus we encourage you to call us today
before your competitor does: 1-888-273-7763.
Remember - There are 'onpage'
and 'offpage' optimization techniques. We specialize
in helping the RV Dealership rank higher in organic
Search Engine Rankings through direct 'onpage'
adjustments, content, coding, etc. And, we also
develop a plan to optimize your site 'offpage' to
establish external links and bring traffic from a
variety of sources.
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Internet marketing is an important piece
of your overall marketing plan. It can be expensive,
confusing, and a bit overwhelming. With internet
marketing’s growing relationship with commerce, it won’t
be going away any time soon.
6/7/07: “The Interactive Advertising Bureau (IAB)
and Price Waterhouse Coopers LLP (PwC) today
announced that Internet advertising revenues reached
a new record of $4.9 billion for the first quarter
of 2007. The 2007 first-quarter revenues represent a
26% increase over 1Q 2006 at $3.8 billion and a 2%
increase over the fourth quarter of 2006 at $4.8
billion.” — source: MediaOnlineDaily
Your website is your billboard, your radio, your TV.
You should be utilizing it with the same strong, benefit
rich messages you use in these and other forms of
advertising such as direct mail, newspaper and
magazines. It can and will be a ‘Payoff Now’ advertising
medium if you treat it that way.
At DP Ball Advertising we have used proven methods
and scientific formulas that produced results and
increased sales for RV Dealerships for over 22 years.
Using these methods for marketing your RV dealership
website
works seamlessly with the requirements for high ranking
within search engine guidelines and current algorithms.
This brings not only visitors to your site, but visitors
who are responding to your message. Thus conversion from
visitor to customer occurs at a higher percentage than
on websites who provide presence only.
To find out how we can help you with
marketing your RV Dealership's website
call today: 1-888-273-7763
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Q: What are backlinks and why are they
important?
A: Backlinks, or external links are important for search
engine optimization (SEO) because some search engines,
especially Google, will give more credit to websites
that have a good number of quality backlinks, and
consider those websites more relevant than others in
their results pages for a search query. Each link to
your site from another quality website with similar or
relevant content is considered as
a 'vote' for your website. In essence it is indicating
that
relevant sites feel yours is important enough to link
to.
Q: Why is a sitemap so important for my site?
A: Sitemaps make navigating your site easier and having
an updated sitemap on your site is good both for your
users and for search engines. If your site is new, or if
you have a significant number of new (or recently
updated pages), then using a sitemap can be vital to
your success. It is likely that soon sitemaps will
become the standard way of submitting a site to search
engines. Though it is certain that spiders will continue
to index the Web and sitemaps will not make the standard
crawling procedures obsolete, it is logical to say that
the importance of sitemaps will continue to increase.
There are different manners in which sitemaps are
generated. Google has specific requirements. For maximum
exposure you need a sitemap for search engines and one
for visitors.
Q: What kind of information should I have on my
homepage?
A: Many companies have websites that tell who they are,
what they do, speak on product lines, and current sales
information. All of these things are fine, but in
website ranking, there additional things that count and
content is still king.
The reason content is king is it's relevance to what the
visitor is searching for. The more content that is
original, informative and rich that resides on your
site, the more likely the visitor will find what they
are looking for. Good, informative titles and links to
direct visitors, a lot of copy to explain your business,
and anchor text links within copy to drive traffic
deeper into your site, are necessary.
Most important is that your home page
is organized and not confusing. They should clearly see
the direction to take. Develop "compartments" for
information. If they came for RV Lifestyle information,
make sure they find it easily. If they came only to
compare prices, lead them directly to your products and
services. Funnel them to 'sell pages' where sell copy
converts them to customers. If they are there for
information about your dealership, exploring the
possibilities of buying form you, make sure to direct
them to appropriate pages. These may proclaim awards,
talk about the history of your business, list your
memberships in civic groups, RVIA, FMCA. This is where
you blow your horn so make sure they don't have a
difficult time getting there.
Whether you make offers on your homepage and
direct them to details on subsequent pages, or let them
print a coupon directly from go, you must make an offer,
you must tell them of the benefit. In essence you need
to define the ‘problem’ and offer the ‘solution’. Turn
features into benefits as you write your copy. Craft words carefully.
Give your customer what they are seeking and
you will give the search engines something to work with
to send them your way. If you are not a
wordsmith, by all means, hire someone who is. The days
of treating content lightly are over. Content reigns
supreme.
Q: What types of realistic goals
should I set for my site?
A: The obvious answer would be the
reason you have a website, which is to sell. Realistic
goals are goals which are attainable. Make sure you
evaluate your expectations realistically. Separate your
wants from your needs. Logic prevails.
SEO that focuses on rankings for the
most highly sought-after keywords in any given industry
is most definitely not going to help you reach your
"realistic" goals unless you have a budget
that is unlimited. This doesn't mean that you have to
settle for keywords that receive few searches. It just
means that you have to broaden your horizons and see the
big picture.
No SEO company in the world will be
able to help you reach your goals unless you are ready
to forget about what you think you want, and learn more
about what you really need. It isn't about bragging
rights to #1 spots for hot terms. It's about selling
RVs. It's about bringing new customers in who become
loyal, repeat, service, parts and accessories, and sales
customers. It's about introducing new RVers to a
lifestyle, upgrading existing RVers to more luxurious
coaches, and even downgrading empty nesters to
accommodate their simpler and less crowded lifestyle.
Your goal should be to make your
site the best site it can be for your visitors. Apply
smart search engine optimization for RV dealerships,
giving the RV customer what they are seeking. Use these
techniques on your website and keep your
eye on what search engines are doing. This ensures that
people looking for what you have to offer, find it. After
all, you do have what they need. Don't be shy in saying
so. Help your to visitors
find what they are looking for. Once they arrive,
direct them.
Determine what you need your site to
do for your dealership. Line up some realistic goals.
Set out to accomplish those things by enlisting the help
of a qualified website development company with SEO
capabilities, and RV advertising knowledge who is
willing to hear you, and work on a plan to accomplish
what you NEED.
There are plenty of companies that
will say they can do whatever you want them to do. You
want to be #1 for Recreational Vehicles out of 2,387,595
global search results? Not a problem . . . show me the
money. Uninformed SEOs
will happily take your money, do some work, and promptly
get no results. You'll be disappointed when this
happens. But, you have to remember, they were just telling you what you wanted to
hear, not what you needed to hear
At DP Ball Advertising we help you set
realistic goals. And, more importantly, we help you
achieve them. |
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Contact DP Ball Advertising
to Discuss Your Website Development and SEO Strategies
CALL TODAY: 888-273-7763
or
email Dan Ball
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Dave Kobos
Apalachee RV
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We were very skeptical
because we did a mailer with another company
(a printer - mail house) and it was a
complete flop. We believed direct mail would
never work for a small independent shop like
ours. Then an RV associate and valued friend
of our company convinced us that if we used
D.P. Ball Advertising we would see a big
difference, and he was absolutely right.
We are still in awe and overwhelmed with
the results that took place from this
mailing. The pictures, layout, and
planning were all left to the discretion of
Dan and his team down to the smallest
detail.
We have since been acquainted
with many new customers and an overwhelming
number of old friends who were looking for
us.
We are planning several more
mailings and other advertising with D.P.
Ball Advertising.
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Bill Waits
Xtreme RV, Hobe Sound, FL |
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I was Dan's first RV Client
in 1985. At that time Dan was working with a
variety of different companies, from the
Burt Reynolds Theatre, ABC mini series-
publicist, to financial, entertainment,
automotive, furniture, real estate,
recreation, and other industries as well.
When Dan started working
with me in 1985 things kicked off well and
we have been working together ever since. In
fact, things went so well for us, the word
started to spread throughout the RV industry
and now Dan specializes in RV Dealer
advertising exclusively. I value Dan's
honesty, dedication, loyalty, integrity, and
most of all his willingness to deliver
results.
After 20 years he is still
contentious and concerned with how effective
the ads are working. Throughout our 20 year
working relationship, I have tried to use
other means of advertising, but nothing ever
has compared to what D.P. Ball has proven to
deliver consistently time in and time out.
Thank you for all of your
efforts and we are looking forward to
another 20-30 years of a highly successful
program.
Best Regards,
Bill Waits
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Jeff Plemmons, owner of
RV Superstore of
Mocksville in North Carolina |
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I've been working with Dan
Ball for several years with positive
results. I like the fact that he specializes
in RV Dealership advertising and knows the
industry well. He has a handle on just what
it takes to increase customer response and
the results are always increased sales. It's
as simple as that. Why would I go anywhere
else? I look forward to continuing my
relationship with DP Ball Advertising for
many years to come.
Sincerely,
Jeff Plemmons
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Brad Scott
Scott Motor Coach Sales, Lakewood, NJ |
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WE WERE ALL
AMAZED AT THE
RESULTS WE EXPERIENCED!
We teamed up with D. P.
Ball Advertising in February of 2001. D. P.
Ball orchestrated an advertising program for
the entire year. Even though we experienced
unforeseen events throughout the year, we
stayed on course and followed the plan all
the way through the year. It really paid off
as 2001 turned out to be a great year with
more customers and a great bottom line.
We naturally continued our
relationship with D. P. Ball Advertising,
and have had increased sales in 2002 thru
2004.
I am looking forward to
many more years of record breaking sales!
Sincerely,
Brad Scott |
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John Farber
Farber RV Superstore, Columbus, OH |
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working with Dan Ball for years. He has
assisted us with our advertising efforts for
Farber RV Superstore. What has impressed me
the most is his ability to produce the
results we expect. The advertising dollars
we budget have worked very effectively. I
really like the idea of seeing the immediate
response and making sales directly related
to customers responding to the advertising
we are conducting.
Dan has created, produced and scheduled
television, newspaper, direct mail,
magazine, brochures, and assisted with our
show material/collateral. I am looking
forward to several more years of working
together with Dan and enjoying our continued
success.
Sincerely,
John Farber
Farber RV Superstore
Columbus, OH
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