Look's like I'm not the only one who feels this is an opportune time to take advantage and boost your market position in this economic time.
The question was asked of the heads of 3 large National companies:
"Is it really the right time to go after market share?" All three said absolutely yes.
Staples CEO - Ron Sargent said it's the perfect time, stating they just launched a brand of higher end products who would have normally purchased through a mail setting, but ended up capturing those sales as a result of this marketing effort.
TD Ameritrade -CEO said dislocation drives opportunity. They have increased their marketing spend. He states in these times they were able to receive more value from their ad dollars, because of ad rates dropping in these times. He also states it is a good time to make acquisitions.
A representative from Bain & Company says Yes- it is a good time to go after market share, downturns are when the biggest shifts in market share happens . He says to maintain your customer base, and don't try to go after different types of customers.
We also have strong convictions with this time period being the opportune time to capture the lions share of Business in your respective marketplace. Just this past year in 2008 we assisted an RV Dealer, increasing their market position from #9 in the state to #2 in the state in total RV sales.
We would enjoy assisting you with orchestrating your 2009 - 2010 marketing/advertising program.
Visit our web site: www.dpballadvertising.com
Dan Ball
The question was asked of the heads of 3 large National companies:
"Is it really the right time to go after market share?" All three said absolutely yes.
Staples CEO - Ron Sargent said it's the perfect time, stating they just launched a brand of higher end products who would have normally purchased through a mail setting, but ended up capturing those sales as a result of this marketing effort.
TD Ameritrade -CEO said dislocation drives opportunity. They have increased their marketing spend. He states in these times they were able to receive more value from their ad dollars, because of ad rates dropping in these times. He also states it is a good time to make acquisitions.
A representative from Bain & Company says Yes- it is a good time to go after market share, downturns are when the biggest shifts in market share happens . He says to maintain your customer base, and don't try to go after different types of customers.
We also have strong convictions with this time period being the opportune time to capture the lions share of Business in your respective marketplace. Just this past year in 2008 we assisted an RV Dealer, increasing their market position from #9 in the state to #2 in the state in total RV sales.
Visit our web site: www.dpballadvertising.com
Dan Ball
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