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DP Ball Advertising
A Message From Dan
Representation
Contact Us
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Beware . . . |
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Contrary
to what many Search Engine Optimization (SEO) firms would
have you believe, there is no magic formula that will get
your website higher rankings in major search engines in an
instant. When it comes down to it there are key elements
that need to be employed in good, clean design, relevant
content, external links, sitemaps, alternate text tags and a
host of technical things.
Give
the visitor what they seek. Happy visitors turn into happy
customers.
There
is absolutely no replacement for the hard work that results
in satisfied site visitors. When you get down to it, that is
what the changing algorithms and formulas that search
engines are constantly updating, are all about. They want to
give the searcher what they are looking for. Your content
may be exactly what they need, but without optimizing your
site to comply with guidelines, and introduce specific items
into your structure, no one will no. Getting the visitor to
you is exactly what the search engines are shooting for, and
you need to communication effectively with them, so they can
direct people to you.
There
is no workaround for compliance within their guidelines. If
you try to use what is known in the industry as 'black hat'
tactics, you risk having your site removed from their index.
Google’s latest piece of the pie: 65.26% to Yahoo’s 20.73%,
MSN’s 8.46% and Ask’s 3.69%. There are 47 other search
engines which comprise the final 1.86%. AOL and a handful
of others make a mark. These are all fine search engines,
and submitting to them certainly can't hurt, but don't major
on the minors.
A Word of Caution
Beware
of SEOs that guarantee rankings. If they allege inside
avenues or protocols that are unknown to others, don't
believe it. No one can guarantee a #1 ranking on Google,
Yahoo, MSN or any other major search engine.
Beware
of SEOs who are not themselves listed in Google, Yahoo, MSN
or Ask.
Beware
of SEOs who are super secretive or won't clearly explain
what they intend to do. There is nothing they should not
share with you. If your agreement states they are doing the
coding and optimization directly on your site for you, you
have every right to know exactly what is being done on your
domain.
Choose wisely. While you consider whether to go with an SEO,
you may want to do some research on the industry, and get
acquainted with the terminology. Do your homework, and
exercise logic. If anything sounds too good to be true, you
already know, it probably is.
Read more
tips in our SEO Newsletter
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Search
engines are used daily by four out of five internet
users.
The typical RV customer is no exception. Of adults aged
30-49, 82% are internet users. Of those aged 50-64 70%
are internet users. Internet use rises proportionately
with education and household income.
"Building a website without optimizing it is like
purchasing a motorhome with no wheels. It looks
great, but it will never get you where you want to
go."
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Find Out
How Your Website Ranks in the Search Engines and
Compares to Your Local Competitors.
Form Object
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80% of all internet users say they stop looking
for a site after 30 results. That is typically 3 pages
of search engine results pages with 10 results on each page. Eyescan studies
have shown, your best bet is to be 'above the fold' or
the top portion of the page, on the left.
It stands to reason that the higher
your site is positioned within a search engine or
directory, the more traffic your website will receive.
Optimizing your site for higher search engine ranking and strategically
planning keyword inclusion is a
measurable/traceable method of attracting self-qualified
customers. It's importance is critical.
At DP Ball Advertising we understand
that obtaining website traffic is important, but converting visitors to customers is what your goal really is.
We will work with you to develop strong messages and
funnel your internet visitors to purchase, inquiry, and product pages
that will complete those goals.
Optimal search
engine positioning requires a
thorough understanding of your
market
Your unique position as an RV Dealership
within the global marketplace is one that needs to be
understood by any agency or SEO firm that you contract
with. A plan that is well integrated with your
website design,
Internet marketing and traditional marketing strategies
is essential. Website production teams and architects
who manage information, web design and programming need
to have understanding of your marketplace. Without this
information they will compile countless hours of
industry research, competitive research, explore your
current advertising
schedule, and view current media. They will need to
understand your target market, and research this sector
of the industry and
much more. This may be built into the price they charge you
for their services, or may fall under a chargeable
category. In any case, you will pay for them acquiring
knowledge about the RV industry. And, if they aren't
acquiring knowledge about your industry, they cannot
effectively help you.
At DP Ball Advertising we live and
breathe the RV industry. Our research is more pointed,
detailed and relevant. We know the media, the
advertising, the message.
Don't pay someone else to learn in 6 weeks, 6 months or
6 years, what we already know.
Believe me, they won't get it right . . . At your
expense.
Organic Search Engine
Marketing/Optimization (SEM/SEO)
is designed to focus on a variety of activities
generating a highly targeted stream of traffic to your
website. This builds a foundation upon which your
successful online advertising effort is based.
Successful submission of a website ensures that a link
to your website is included in the top search results
returned by a search engine for the keywords and phrases
that are most important to you.
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Our successful RV Dealership
search engine marketing/optimization program includes:
• Monitor specific website traffic,
analyze sources and visitor demographics
• Adjust and monitor keyword and search string
strategies
• Assign alternate text to graphics accordingly
• Add content that is user specific and monitor
results
• Increase external links from quality websites
utilizing reciprocal linking
• Content related linking throughout site
• Metatag strategies that correspond with content
• Code development
• Continual re-evaluation of search engine
algorithms and coordinating action and
adjustment of SEO strategies
• Public relations and article submission
coordination
• Testimonial insertion on website and testimonial
for mining external links
• Competitive analysis
• Ranking reports
• Additional strategies to drive traffic and
increase external linking
Benefits of our RV search engine
marketing/optimization program
• Compliments your current
advertising tonality, message, and objectives
• Lowers overall cost of integrating outside help
with advertising vendors
• Lowers overall cost per lead
• Reduces the waiting period before seeing results
of increased consumer traffic
Positioning is dependent upon the
search engines themselves
Search engines and
the algorithms they use to rank a site based on
relevancy, keyword usage, amount of text, etc. is
certainly out of anyone's hands. There are no special
relationships with search engines that some SEO firms
tout, and no one can guarantee a #1 spot on page one.
Hard work, understanding of good and
acceptable practices, and coordination of traditional
advertising materials, site information, public
relations, external linking techniques and more give you
a distinct advantage. The proper knowledge
obtained from each major search engine guidelines source, hand posting,
intelligent use of keyword phrases, content management
and collateral information is crucial. Awareness of
unacceptable tactics, changes in algorithms and advances in technical requirements are
important aspects of SEO that are monitored.
You Have an Advantage Over Your Competitor
Using Our RV Dealership Website Optimization Program
Read
More Information About Search Engine Optimization in our
SEO Newsletter
I not only need my website
optimized, I believe I need an brand new website. Can
you help?
Application of this program has no guarantee of top
ranking within a specific search engine. But, we do
assure you that we will get you placed where you need to
be to increase traffic and sales through exercising
ethical practices. Top placement in the appropriate area is achievable
and we exercise due diligence to get you there. Ask us
about our techniques and practices at any time. We keep
everything up front and on the table for your review.
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GET STARTED TODAY! Contact DP Ball Advertising to
Discuss Our Search Engine Optimization Program
888-273-7763
or
email Dan Ball
You can also
email Deb Brothers
for details
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Steve Bell
Bell Camper Sales
Bartlesville, OK |
I am as conservative and skeptical as they come when it comes good quality and effective marketing and advertising practices. For years I've been keeping an eye on the progress, success and longevity that D.P. Ball Advertising has had with so many RV Dealers throughout the country, so I thought it was time to join up with them and give them a try.
After the first half of 2010, business has been great. We are emerging from the recent economic downturn with more sales than I had planned on. I give credit to DP Ball advertising for our new-found success.
The marketing and advertising DP Ball Advertising has provided has been superb and we are looking forward to a long and prosperous relationship together.
We are also very grateful D.P. Ball Advertising only represents one RV Dealer in each market area throughout the country.
Sincerely,
Steve Bell
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Read more of what RV Dealers are saying
about working with DP Ball Advertising.
Jeff
Plemmons of RV Superstore of Mocksville,
Mocksville, NC
Steve Bell of Bell Camper Sales,
Bartlesville, Ok
Dave
Kobos of Apalachee RV Center,
Leland
Waggoner of Chilhowee RV Center,
Knoxville, TN
Brad Scott
of Scott Motor
Coach, Lakeland, NJ |
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