SEO is a necessary component of a successful website. There are certain aspects of your site that communicate to search engines only, and they are located in the code behind the pages. There are other elements that are on the pages for your visitors to see, and these items are referenced by your visitors as well as the search engines. You create a website to meet the needs of your customers and visitors. At the same time you are communicating with the search engines. You need to do both of these things well to make your website a successful portion of your business plan.
The main job of the search engine is to determine the content contained in each page of your website. Pages are indexed, not entire sites. When a person entered search terms into the engine, they reference their index to see which page is most relevant, and most likely to provide the information they are seeking. They also determine which page is from a site close in proximity to the searcher, that will provide a quality user experience. The determine this using a number of factors. Some we know about, some we don't. We do know that content that provides information they are looking for is high on the list. We also know that citations, or references and links to a website is also important.
Customer reviews, no matter where they are located, are important. Notice the star ratings in organic listings. If you don't have a Google My Business page set up. Do it. Google reviews are important as are Facebook reviews. But those aren't the only review sites our there. There are over 100 local listing sites in everyone's area. Placing first party reviews on your website are an important factor in your star ranking. There are widgets you can place in your website to obtain reviews, and give customers an opportunity to rank your dealership.
Organic Search is generally the first step in the RV Buyers Purchase Funnel. The research and window shopping conducted online via organic search is now larger than paid search and social. The term ROOV (Return on Organic Value) is increasingly being used to attribute online visibility to offline purchases.
Organic search is also the last step, when customers are prepared to make a purchase, in the purchase funnel as well.
Several SEO studies have found that more than 60% of global web traffic comes from organic search. SEO is now used by 93% of digital marketers and 95% of digital agencies, according to SEMPO’s 2016 State of Search report (see Table 1). SEO spending was projected to reach $3.2 billion in
2016 and surpass $4.0 billion by 2019, according to Forrester’s U.S. Digital Marketing Forecast.